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₹4 crore a year for ‘exclusive’ content: Indian influencers strike gold with paid Instagram subscription

14 Aug 2026 · 14 Aug 2026

Subhashree Sahu, a prominent digital content creator from Odisha, lost her Instagram account. With over 1.3 million followers, she earned substantial income from subscriptions, reportedly around ₹23 lakh monthly. And, she is not alone.

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₹4 crore a year for ‘exclusive’ content: Indian influencers strike gold with paid Instagram subscription

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