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Bigg Boss goes big on brands: 95+ sponsors across six languages

JioStar’s Bigg Boss franchise is heading into the 2026 festive season with more than 95 sponsors across six language editions, spanning Hindi, Bangla, Tamil, Telugu, Kannada and Malayalam. The multi-market strategy is attracting both national brands and regional advertisers, as JioStar combines the franchise’s scale with market-specific audience engagement.

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