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Festive sales 2026: decoding discounts and behavioural nudges behind e-commerce deals

13 Oct 2026 · 1d agoSource: LiveMint — Money

E-commerce giants use psychological tricks like countdown timers, artificial price inflations, and easy financing to drive impulse buys during festival sales. Experts warn consumers to track price histories and look out for hidden fees on ‘No-Cost EMI’ options before buying.

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This digest is published with acknowledgment to LiveMint — Money. For the complete analysis, headnotes, and citations, please refer to the source.

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