Food delivery, quick commerce largely shielded from UPI MDR despite high digital payments
Low average order values could keep food delivery and quick-commerce companies relatively insulated from a potential UPI MDR on transactions above ₹2,000. As per brokerages, the impact at around 0.6% of FY27 EBITDA for Eternal and 0.4% for Swiggy, despite their high digital-payment usage.
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