From HUL to local jewellery brands: Bigg Boss creates a two-tier advertising ecosystem

JioStar’s Bigg Boss franchise is drawing both major national advertisers and regional brands, with 95+ sponsors across six language editions for the 2026 festive season. The sponsor mix spans FMCG, automobiles, jewellery, real estate, retail and lifestyle, highlighting Bigg Boss’ dual appeal as a national platform and a market-specific advertising vehicle.