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From TikTok reels to ₹81 crore: How two Gen Z friends built a pickle brand

Source: Business Today

In 2023, they started sending each other pickle-related TikTok clips almost daily, riding a wider online trend around pickles and snack content. That shared habit soon became a business idea, and by summer 2023 both quit their jobs to focus full-time on building a consumer food brand.

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This digest is published with acknowledgment to Business Today. For the complete analysis, headnotes, and citations, please refer to the source.

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