Gen Z, Gen Alpha to drive half of India’s beauty spending by FY31: Brands prepare for new-age consumer

Gen Z and Gen Alpha are poised to reshape India’s beauty market, with their combined share of BPC spending expected to reach nearly 50% by FY31 from 32% in FY24. As younger consumers expand beauty routines and increasingly rely on digital discovery, brands are adapting products, marketing and distribution strategies to capture this next wave of demand.