SEBI Approves Common Ad Code: Big Relief For Brokers & Celebrity Ads Now Allowed

SEBI has officially introduced the Common Advertisement Code to completely overhaul marketing rules for all regulated financial entities. Replacing fragmented regulations, this unified framework finally removes mandatory prior approvals for standard advertisements, shifting instead to efficient post-issuance reporting models for digital campaigns moving forward. However, the biggest shift is the highly anticipated return of celebrities! Regulated entities can now use celebrities for corporate brand-level promotions, though this specific category still requires strict prior regulatory clearance. Furthermore, to better protect retail investors, SEBI has strictly banned deceptive dark patterns in digital ads and streamlined disclaimers for short-format content by permitting hyperlink usage. Watch today to understand how these sweeping changes will reshape financial advertising and lower burdensome daily compliance costs permanently.