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‘Self-deprivation isn't a business model’: Startup founder urges entrepreneurs to pay themselves, bootstrapped or funded

21 Aug 2026 · 21 Aug 2026

Naturally Yours founder Vinod C. stresses the importance of paying oneself a modest salary while building a startup. He argues that financial self-punishment is unsustainable and encourages founders to manage personal expenses realistically to avoid burnout and maintain long-term commitment.

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