Why E-Commerce And Internet Could Be India’s Next Big Consumption Growth Story

Internet and e-commerce companies have emerged as a strong part of India’s evolving consumption story, even as broader markets remain under pressure. The shift from unorganised businesses to organised and digital platforms is creating new opportunities across food delivery, quick commerce, home services and rentals. Nishchal Maheshwari, Market Expert, explains how companies such as Zomato, Blinkit, Urban Company and Rentomojo are tapping into changing consumer habits and building scalable businesses. The discussion also looks at the logistics capabilities, competitive moats and different business mindset required to create successful internet-led businesses in India.