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Will Gen Z be largest, wealthiest generation in history? Report finds youth poised to overtake Boomers by 2029

1 Sept 2026 · 1 Sept 2026

Will Gen Z become the largest and wealthiest generation in history? A report by Nielsen (NIQ) and World Data Lab found the youth are poised to overtake Boomers' consumer spending by as early as 2029.

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Will Gen Z be largest, wealthiest generation in history? Report finds youth poised to overtake Boomers by 2029

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